Choosing the Best SEO Company That Works – A 10 Point Checklist

Why you should hire the Best SEO Company

We get many emails offering guest blogging or forum posting as a link building technique. While this used to work in the pre-Penguin days, today Google will mark any low quality or improperly cultivated links as spam. The same goes for content that is artificially stuffed with keywords, is plagiarized, or uninteresting for the users.

Google is continuously rolling out new search signals and algorithms and your competitors are also working on their SEO. In this scenario, the SEO Company that you hire better be the best. Here’s a checklist that you can quickly go through before you decide to sign up with an SEO agency.

#1. Are you clear about your goals?

Before you can demand from your SEO partner to take you to your goals, you must know what they are. Are you sure that you actually need SEO? Are you looking to increase traffic or merely want a website audit to determine if you’re following the best practices?

#2. Are you aware of SEO best practices?

Implementing SEO is a tedious task, but knowing about SEO best practices doesn’t take much time. You must make yourself conversant with the latest SEO trends before you start evaluating agencies. Visit some of the SEO blogs and learn how search engines rank websites.

#3. How have you found them?

Have the agency/agencies that you are interviewing been referred by a friend, colleague or someone else you trust? Referrals are one of the best way to evaluate an agency and avoid wasting time and money. Do not trust too much what the agency has to say about itself.

#4. Have heard their success stories?

Before you part with your money, do ask your prospective SEO Company to tell you their achievements in terms of client success stories. Go a step beyond the testimonials that they have on their website. Contact their previous clients and verify their claims.

#5. Have you met them personally?

The Internet has made it easy to meet people face-to-face even if they are in another country. It is strongly recommended that you meet your SEO people face-to-face or at least talk to them on Skype or phone. Try to evaluate their expertise by the way they speak about it and answer your questions.

#6. Are they right for your company?

There’s no guarantee that a top-notch SEO agency will do a fantastic job for your company too. It is a good idea to present to them a few of the issues that you are facing, and see what they have to say. Their response will give you insights into their knowledge and interest in resolving your problems.

#7. What is their communication plan?

Communication is the key to the success of your SEO campaign. Does the company you’re going with offer customer support, and what type? What are the SEO reports that they will present and how frequently? There must be system of regular SEO reporting, trouble-shooting and feedback in place.

#8. Who is responsible for your project?

From SEO audit to on-page optimization, and from internal linking to off-page optimization, SEO is a lengthy exercise. You must know from day-1 the individual or team responsible for your account. Someone must be held accountable if things are not going as planned.

#9. How many vendors are you interviewing?

It’s a zoo out there when you’re looking for people to do your SEO. Different companies may bid a few hundred dollars to tens of thousands of dollars for deliverables that essentially look the same. While it always helps to consider and ask for proposals from more than one vendor, you should never make price the biggest part of your decision.

#10. Are you thinking long term?

SEO is not a one-time exercise. As the search spiders perpetually grow smarter, there will always be need for improvements. You should go with an SEO company that can become your long-term partner for maintaining your site at the top of search rankings.

Article Source: http://EzineArticles.com/expert/Aashath_Kaamil_Abdoul_Rachide/2136139

 

How To Boost Your Agency Profits With A SEO Reseller

Most SEO agencies find themselves engaged in a constant tug of war between innovation & expansion. Multiplying profits in this trade calls for expansions that are risk-free, credible & yet effective.

If you are a growing agency looking to multiply profits with minimal risks, perhaps it’s time to consider an SEO reseller. Ensuring that your new client SEO accounts are successful can become as taxing as plucking a goose.

A highly customized SEO package with an affordable price tag is not only rare but requires a “Midas touch”. Getting organic rankings for clients requires good understanding of Google Algorithms.

It is evident that, since its last update – Mobilegeddon – Google has taken up a more open approach of announcing its upcoming updates well in advance. Search engine optimization is an extremely dynamic niche & calls for staying in sync with the latest industrial shifts lead by Google.

Dissecting SEO Reseller strategies & making sure that your future partner adheres to the latest crawler tantrums is of paramount importance. However, the question arises how can you be sure that you are making a wise choice?

It’s not only about a website’s structure optimization, the quality and quantity of back links contributes to a winning SEO Strategy for your customers. Hence, it’s important that you evaluate what are you being offered as a package before you up sell it to your clientele.

Reselling is easy, delivering results is complex and results are all that matter when it comes to Search Engine Marketing. Though it’s a time taking process, organic SEO can be a tricky trade as it involves deep understanding of where the web is heading with each Google Update rolled out. Especially due to the fact that Google boasts of having a cracking 67% of Search Engine Market share.

So how exactly can an SEO Reseller service help your business?

More like a back-end office, most professional SEO reseller agencies offer NDA protected, white-labeled packages. They provide you the ability to expand your client base by making more sales & providing you a complete technical backing for your customers. So while you handle the report circulation & billing – your partner agency does all the execution.

White-labelled reporting reduces your in-house staffing requirements and brings down the management spending that your agency might otherwise incur on a day to day basis with each new account being acquired.

Benefits of a professional SEO reseller partner

• Expand your clientele

Search engine optimization is imperative to increasing the visibility of a website in the SERPs of popular search engines. Adding such an important aspect of internet marketing to your offered mix of online marketing services is bound to help you expand your customer-base.

• Lesser expense on providing SEO services

An SEO reseller program is sure to cost you considerably less than acquiring in-house professionals for handling the SEO requirements of your clients. The money you save can be invested in the growth of your business.

• Outwit your local business competitors

Not all internet marketing agencies have adept SEO professionals on board. Get an edge over local competitors with your comprehensive range of internet marketing services.

Outsourcing your clients’ SEO projects to competent SEO reseller agencies is one of the most smart business moves you can make in today’s thriving internet marketing industry. Several SEO agencies are known to offer an amalgamation of acute awareness of Google’s latest algorithm updates and meticulous SEO plans to support their knowledge. The affordable prices of these SEO reseller agencies only adds to the desirability of hiring one for your clients’ SEO requirements. For More info visit http://www.clixlogix.com/services/organic-SEO-services/SEO-reseller/

The author is an experienced internet marketing professional living in New York.

Article Source: http://EzineArticles.com/expert/Elena_Boswell/2107610

 

Secrets to Hiring the Right SEO Agency

Many people and companies claim to know how to do SEO (search engine optimization). There are many SEO services to choose from. How do you know what to look for in a good SEO consultant / service? Below are a few tips.

1. With the high competition of SEO professionals fighting for your business, some will offer fixed pricing or low pricing. A reputable SEO company will not offer you any upfront promises or pricing. All companies needs and goals are different from another. An SEO professional should take the time to get to know all aspects of your business and your advertising goals and work with you to come up with a cost for the service.

2. Make sure that your SEO company is not being outsourced to a 3rd party. What I mean by this is that, when you are shopping for professionals, confirm that they are completing the work themselves and not with a sub-contraced company that they hire. Your relationship needs to be directly with the company or person you hire to do your marketing and advertising. Too much miscommunication will break down your advertising campaign efforts. There are certain circumstances where it may be appropriate for an SEO company to outsource a portion of the work. An example would be website design. If an agency is hiring someone to do the graphics and set-up only, then that is acceptable as long as the SEO service is doing the content and optimization of your site. Professional SEO companies with have very tight partnerships with web design professionals.

3. Be sure that they can rank difficult keywords. Ask about their strategy in getting your keywords ranked. A good test is to see if their own company is listed on the front page of Google. There are some circumstances where this may not apply. For example, if someone has been doing SEO for a very long time and decides to start a new company, it can take a few months to rank their own site to the top of the search engines (just as it will for yours).

4. Watch out for anyone who promises to have your company at the top of the search engines within a designated time. There is no prediction nor is there any specific formula that can be completed to know exactly how long it will take to rank websites. If someone is getting you to the top within a few weeks, then they are not doing ethical practices and this will only hurt you in the long run. Google will catch up to SEO’s who are using unethical practices and your site will be penalized which will put you at the bottom of the rankings. It typically takes around 3-4 months to get sites ranked on Google. There may be some instances that you get to the top sooner and some that you may get there later. It depends on how competitive your keywords are.

5. Make sure that SEO is the persons full-time profession. You do not want your SEO advertiser to be putting your campaign on the side because they have other things to tend to. You also need to be sure that they know what they are doing and are not just doing this as something extra to make money. Also watch out for people who think they are SEO professionals because they work in a computer field. Although I have a degree in Computer Information Systems, it did not make me an SEO professional. I learned everything I know outside of college through a team of experts.

As with any new purchase, do the research. Ask questions. Ask for references. Find out what your SEO person does to keep up with the ever changing times of SEO. Search Engine Optimization is never a sure thing so be sure to find someone who has access to the education needed as times change.

If you are looking for excellent service, reasonable pricing and confidence in picking the right Agency to get your company to the top of Google, please contact me. http://www.virtualsurge.com. I will help your company surge to the top of the search engines.

Article Source: http://EzineArticles.com/expert/Shannon_McCraw/682185

 

Concept of Local SEO: Benefits and Tools

Search Engine Optimization (SEO) plays a vital part in drawing more traffic towards your website. Using SEO tools may be quite helpful, but small businesses also need to ensure they localize its use.

What is Local SEO?

A small business would only want to concentrate in the locality where it is operating in. It is a myth that SEO is meant only to reach out to global audiences. Search Engine Optimization could also be used to reach a local audience. Local SEO helps you in figuring out the location based keywords. If you use your local address on your ‘About Us’ page or in the anchor text, you increase the odds of drawing more traffic.

What Local SEO Does?

It Improves Search Engine Ranking:

Ranking improvement needs be taken seriously, if you intend to have organic online traffic. Your local customers would not want to check the second page of search results, so featuring on page rank 1 is what you need to aim at. Also, Google scrutinizes whether your web pages have any relevance to the keywords that you are using. So local SEO doesn’t only improve search result ranking, but also helps you with producing quality web pages.

Targets Local Customers:

Local SEO is all about localization of web pages by knowing the nature of audiences in the vicinity. Spreading the right word to relevant audiences is what local SEO does.

Increases Website Visibility amongst Local Audience:

Using top SEO tools helps in increasing the visibility of a company on the internet amongst location based traffic. SEO makes it easier for people to find your business and helps to improve your website traffic. Local SEO basically helps your potential customers to find you.

Helps in Gaining New Customers:

You are likely to attend more unique customers per month, if you use search engine optimization tools carefully and in a correct manner. Increasing customer base by using local SEO methods has caught rage, which is adding to profitability rise of many businesses.

Here are some of the top SEO tools to localize online marketing:

5minutesite.com: This is the greatest tool to search local keywords for your website. This tool does SEO software comparison and produces a large variety of keywords by doing permutations and combinations. This tool is absolutely free to use.

Google Alert: Google alert is useful to get online reviews and feedback from your customers and helps you spread the word. This is also a free SEO tool.

Advanced Web Ranking: This tool is helpful in finding keywords for Google AdWords account holders. It accumulates data from existing Google AdWords and produces sets of generic and localized keywords. Though it is a bit costly, you get lifetime validity for this tool.

Rank Tracker: Rank tracker, as the name suggests, is an SEO tool to keep a track on fluctuations that occur in your website’s rankings. You are able to track your local keyword SERP rankings in almost 326 search engine sites.

One should make adequate SEO software comparison before investing in any of these tools.

Yash Pal Singh is a SEO, SMO, PPC expert and consultant with over 3+ years experience. Currently i am working with iExpertsForum in Delhi (India), Which is provides Top 5 SEO Software Reviews, For further info please visit our site:- http://www.iexpertsforum.com

Article Source: http://EzineArticles.com/expert/Yash_Pal_Singh/2128387

 

SEO Reseller Programs Are Indispensable for Companies

SEO Resellers are basically agencies or individuals that have the ability to host SEO services of SEM (Search Engine Marketing) firms. The primary objective of reseller services is to promote tailor-made SEO services of leading SEO firms to prospective users who would be visiting their web page. The reseller plays the role of an intermediary or mediator between SEO companies as well as clients. The predominant objective of a reseller is not limited to only selling SEO services of an SEO firm but also ensuring that the customers are offered bespoke SEO services and are thoroughly satisfied by the SEO techniques being utilized to boost the on-line presence of a web company.

SEO reseller services involve bringing clients to an SEO firm to demonstrate the SEM work that is being carried out. Search Engine Optimization resellers may be paid a commission for referring prospective clients to a particular SEO firm. The Search Engine Optimization reseller program provides a description with regard to how two producers can career together as well as demonstrate the work relationship.

SEO organizations are not created on an even basis and may not attain the desired search engine rankings. Therefore, their reseller programs are extremely lucrative because they utilize social media websites to boost the on-line presence of a particular business website.

Most reseller packages help in saving a huge amount of money because you do not have to spend additional money as joining fees. Reseller programs incorporated within SEO will be a potential source of residual profits for most businesses.

Benefits of an SEO reseller program:

  • End-to-end customer support
  • Project planning for resellers
  • Complete privacy of businesses
  • Website marketing amenities
  • Discounted prices
  • High ROI (Return on Investment)
  • Excellent profit margins
  • Enhanced staff augmentation

This program is offered by the reseller, and the program is tailor-made to meet the needs of the organizations. Their reseller programs could be the means for the reseller to focus on generating huge profit margins. Moreover, effective SEO reseller programs provide freedom to their individuals in possessing inexpensive web marketing resources. Their SEO reseller program can be viewed as an unprecedented approach to gain additional income for on-line businesses. This could be an extraordinary way to increase their potential income within a given customer base. Search Engine Optimization programs facilitate the reseller to market and promote services to their esteemed clientèle.

The most ideal SEO reseller knows your needs, enables you to outperform rivals, and obtains the best search engine rankings for your different web pages of your website. Some resellers offer regular reports and updates with regard to your web page progress.

SEO reseller programs are vital in ensuring that a particular website is well promoted by a team of highly qualified professionals, who assist you in realizing your dreams with regard to increased web traffic, high ranking of websites, and attaining optimum on-line reputation or improved rankings across major search engines.

Competition among companies to get the desired search engine rankings has increased in the market. Millions of websites are using SEO services to enhance their sales, paving the way for new SEO techniques and strategies.

Softtrix Web Solutions highly recommended name for SEO Service. Get more information about Search Engine Optimization Reseller Program: https://www.softtrix.com/seo-reseller-india/

Article Source: http://EzineArticles.com/expert/Susanne_Wulf/2189477